We’ve worked with clients in just about every industry — from dancing horses to private equity, higher education, arts and culture, professional services, associations, travel and real estate. Our specialty is small and medium-sized companies in any stage of operation, from start-ups to 150+ years old companies (that’s right, 150)!
Our sweet spot? Whatever needs to be done. Regardless of the client or industry, our successful process remains the same.
- Create content
- Engage and build relationships
- Analyze, measure, assess and adjust
HydroTap by Zip Water
Project: Media coverage for U.S. launch
Challenges and opportunities:
Sydney-based Zip Water was introducing a new product to the U.S. market. The company, while well known in the UK and Australia, was unknown in the U.S. and was launching in a limited number of markets.
HydroTap was, and is, the only water system offering boiling, chilled and sparkling water from one faucet. Its sleek design makes it ideal for high end kitchens.
In response to COVID-19, the company launched the touch-free HydroTap Wave overseas in fall of 2020 and the U.S. in spring of 2021.
The company conducted a soft launch at the GreenBuild show in Chicago of October, 2018. The Flanigan Communications team pitched targeted media to garner immediate interest and coverage to spark interest for the KBIS show held in February, 2019.
GreenBuild: Several media outlets interviewed and provided coverage about the product. These were published in January of 2019, which we believe helped create excitement and drive traffic at KBIS.
The client said they were “swarmed” by media! They interviewed the designated executive onsite and scheduled follow up calls. HydroTap also won KBIS Best of Show and was included in a post-show article.
Because of FCI’s success, we were hired to handle media for the 2020 show and to help launch the HydroTap Wave in spring of 2021 to commercial markets, specifically, office buildings where in employees were starting to return. To date, upcoming media coverage includes Buildings Magazine and Facilities Executive.
Media interviews and coverage:
- Elemental Green
- Building Products
- ARCHITECT Magazine
- ARCHITECT Magazine
- Interiors + Sources
- Products Magazine
- Green Builder Media
- Professional Builder
- Contractor Magazine
- KBB Online
- Designer Pages Online
GO Group International
World’s largest international ground transportation company
FCI has been working with GO Group since its launch in 2007. Since then, the company had been seeing steady and consistent growth, adding new operators, airports and services around the world. Then came Uber.
Chicago International Map Fair
2015 and 2016
The second largest map fair in the country. Held at the Loyola University Museum of Art in 2015 with 24 vendors and in 2016 at the Chicago Cultural Center with almost 40 vendors.
Promoting a non-tech “nerdy,” small-niche event during the fall when numerous other cultural events are taking place and when all media was focused on the Cubs, and, in 2016, the election.
IT Management Services Company
April 1 – Sept. 1, 2016
Client prefers to remain anonymous
Differentiate the company from the multitude of companies offering similar services.
June 2014 – June 2015
Hybrid marketing and strategy agency
Challenge: Differentiate the company from other marketing agencies.
Marshall Bennett Institute of Real Estate, Roosevelt University
1999 – Present
Began working with this client with Schindler Communications and helped to establish multiple real estate programs, forum series, association partnerships, the advisory board, sponsorships and the gala. Fast forward to today: The MBIRE is seeking to establish itself as one of the country’s premier real estate schools.
Working with busy students, volunteer advisory board and committee and an in-house marketing department, which provides services for the entire university, as well as the layers and approval process of academia. Our goal is to clearly define and promote the brand and to recruit students, sponsorships and board members.