We’ve worked with clients in just about every industry — from dancing horses to private equity, higher education, manufacturing, consumer goods, professional services, arts and culture, travel and hospitality, associations, and real estate. Our specialty is small and medium-sized companies in any stage of operation, from start-ups to 150+ years old companies (that’s right, 150)!
Our sweet spot? Whatever needs to be done. Regardless of the client or industry, our successful process remains the same.
- Create content
- Engage and build relationships
- Analyze, measure, assess and adjust
TIG Brush™ by Ensitech
Project: Trade show marketing and media relations
Sydney, Australia-based TIG Brush is the award-winning, stainless steel weld cleaning system powered by Ensitech.
TIG Brush’s headquarters is in Australia. The company’s North American facility is located in Illinois. While the company has had a presence at many trade shows worldwide, there wasn’t any marketing strategy other than a booth manned by sales team members.
A decision was made to participate in the 2021 FABTECH Expo in Chicago, Sep. 13 – 16, 2021. However, due to COVID, no one from the Sydney HQ was able to attend.
Additionally, in-person trade shows were just starting to take place again and the unpredictability of COVID meant the number of attendees was in question. (The final attendee count was approximately 30% lower compared to previous years).
Media-wise, the company had had no significant coverage since 2014. A decision was made to hire Flanigan Communications, Inc. (FCI) in early August – a short six weeks ahead of the show.
Given these challenges, how could the team maximize its presence to drive leads and sales?
HydroTap by Zip Water
Project: Media coverage for U.S. launch
Challenges and opportunities:
Sydney-based Zip Water was introducing a new product to the U.S. market. The company, while well known in the UK and Australia, was unknown in the U.S. and was launching in a limited number of markets.
HydroTap was, and is, the only water system offering boiling, chilled and sparkling water from one faucet. Its sleek design makes it ideal for high end kitchens.
In response to COVID-19, the company launched the touch-free HydroTap Wave overseas in fall of 2020 and the U.S. in spring of 2021.
GO Group International
World’s largest international ground transportation company
FCI has been working with GO Group since its launch in 2007. Since then, the company had been seeing steady and consistent growth, adding new operators, airports and services around the world. Then came Uber.
Chicago International Map Fair
2015 and 2016
The second largest map fair in the country. Held at the Loyola University Museum of Art in 2015 with 24 vendors and in 2016 at the Chicago Cultural Center with almost 40 vendors.
Promoting a non-tech “nerdy,” small-niche event during the fall when numerous other cultural events are taking place and when all media was focused on the Cubs, and, in 2016, the election.
IT Management Services Company
April 1 – Sept. 1, 2016
Client prefers to remain anonymous
Differentiate the company from the multitude of companies offering similar services.
June 2014 – June 2015
Hybrid marketing and strategy agency
Challenge: Differentiate the company from other marketing agencies.
Marshall Bennett Institute of Real Estate, Roosevelt University
1999 – Present
Began working with this client with Schindler Communications and helped to establish multiple real estate programs, forum series, association partnerships, the advisory board, sponsorships and the gala. Fast forward to today: The MBIRE is seeking to establish itself as one of the country’s premier real estate schools.
Working with busy students, volunteer advisory board and committee and an in-house marketing department, which provides services for the entire university, as well as the layers and approval process of academia. Our goal is to clearly define and promote the brand and to recruit students, sponsorships and board members.
Sample Media Results:
- Connect Media: Roosevelt’s Marshall Bennett School Expands Scholarships
- ReJournals: Marshall Bennett Institute of Real Estate students receive scholarships and internships
- REJournals: Collete English Dixon Appointed to the Waterton Advisory Board
- CCIIM – CIRE Magazine: Interview with Collete English Dixon
- Connect Media: Gala coverage
- Connect Media: Women in Real Estate Awards
- REJournals: Gala announcement
- Select Leaders: Program overview
- Bisnow: Chicago Power Woman: 5 questions
- REJournals: Gala announcement
- REJournals: CREW Industry achievement award
- Daily Herald: Roosevelt to offer new real estate program